From a technology standpoint, there are many tools that companies in the Entertainment Industry, specifically the Sports & Entertainment Facility Management sector, can implement in order to increase profitability and keep a leg up on competitors. It is a fast paced industry, and keeping Web content fresh is vital to satisfying both existing and potential customers. GraySail has developed and implemented a variety of programs within the Sports and Entertainment Facility Management sector of the Entertainment Industry.

Industry Example:
The Colonial Center
Columbia, South Carolina
www.thecolonialcenter.com

	The Colonial Center home page integrates important content, eye-catching graphics, and captivating flash animation into a sleek, yet easy to navigate, graphical user interface. Site visitors are instantly offered a list of upcoming events at the facility and the option to purchase the tickets with a single click.
	Sticky (stik'e) adj . a website that keeps viewers intrigued for an extended period of time, thus increasing the probability that the viewer will become a customer. Structuring a website so visitors can find the information they want easily, while layering it in a manner that helps them to see a large portion of the site will keep visitors on the website for a longer period of time. Breaking up site content too much frustrates viewers, but putting too much information on one page results in something that is overwhelming. Website statistics indicate that site visitors spend an average of thirty-eight (38) minutes on The Colonial Center website, and that includes accidental visitors who only visit the first page. Now that's entertainment!
	Websites that encourage communication between site visitors and the site sponsor inevitably increase the number of repeat visitors to the site, therefore boosting the site's stickiness. The Colonial Center uses a program called the Cyber Club that allows event attendees and site visitors to add their e-mail address to the facility's mailing list. Individuals on the mailing list receive special pre-sale offers for tickets, and early announcements of upcoming events at the center. The Colonial Center also utilizes GraySail's SailMail service to administer the mailings that go out to the cyber club.
	Another element that enhances the overall website as well as increases the stickiness of the website is interactive features. The Colonial Center website includes an interactive virtual seating chart that allows site visitors to view a labeled 3D model of the inside of the facility, select any section in the facility and see a picture of what the view is like from seats in that area. Each section has its own unique photograph.

This industry example not only gives you insight into what it takes to make a good Entertainment Facility website, it also shows you why is one obvious choice for design and implementation.